Your Venture's Unfair Advantage

1. Experience in the food blogging field

• Valuable: This is valuable because I already know the trends of what foods and restaurants people tend to like.
• Rare: Even though there are many food blogs, it is relatively rare that someone has experience in running one and can apply that in creating a potential app.
• Inimitable: This could be imitated but it takes time and effort.
• Non-substitutable: Other food bloggers have experience, but they may not have learned the same things I have from doing it. 

2. Connections with entrepreneurs

• Valuable: This is valuable because learning from other entrepreneurs experience will help me be successful. Also they have the resources to assist me in getting where I want to be.
• Rare: My father and grandfather are both successful entrepreneurs and not many other people have that close to them.
• Inimitable: I could reach out to other entrepreneurs, but the experience that my family members have learned from their ventures are different than others. 
• Non-substitutable: No one has your best interest at heart like your family does; other entrepreneurs would not help me in the same ways.

3. Education in business

• Valuable: This is valuable because the classes I am taking in school would help me create a successful business.
• Rare: This isn't all that rare; many people are business students.
• Inimitable: This could be imitated but other people might not apply their knowledge from school in the same way that I might.
• Non-substitutable: This could be substituted by another business student.

4. Connections with food blogs

• Valuable: This is valuable because I could get critique and ideas from other food blogs as well as their help in marketing the app.
• Rare: This is rare because many people don't have access to other food blog accounts that would help advertise my app.
• Inimitable: This not inimitable; other people have connections with food blogs but it is better for my app specifically because food blogs only like advertising things that have to do with food.
• Non-substitutable: This is non-substitutable because connections with other types of ventures are not as valuable for my specific app idea.

5. An established name

• Valuable: This is valuable because people know the name of my food blog and therefore would recognize and trust an app made by that name. Also, if i decide to use that name for my app, it would be a definite advantage.
• Rare: This is rare because many people do not have an established and recognizable name for their app before it's made.
• Inimitable: This is imitable if someone decided to create an app and use the name of their food blog, but it is unlikely.
• Non-substitutable: This is non-substitutable because no one can use the name I have.

6. Connections with app developers

• Valuable: This is valuable because I already have people I know that I could hire to work on my app.
• Rare: This isn't all that rare, many people know or can reach out to app developers.
• Inimitable: This isn't inimitable because other people can reach out to app developers.
• Non-substitutable: This isn't non-substitutable because I can also reach out to different app developers that may do the same job.

7. Previous contact with restaurants in my area

• Valuable: This is valuable because they know I am reliable to work with and would probably be willing to work with me again.
• Rare: This is rare because not many people who might want to get into this industry already have had experience working with restaurants.
• Inimitable: This is imitable because other people can make connections with restaurants with a bit of effort.
• Non-substitutable: This is non-substitutable because connections with other ventures would not have the same effect or value.

8. Support from others in the field

• Valuable: This is valuable because other people in the food industry like my idea and therefore would be willing to help me.
• Rare: This is rare because ideas are not always liked and supported.
• Inimitable: This is imitable because they could also support another idea.
• Non-substitutable: This is non-substitutable because support from another field would not be as valuable.

9. Marketing experience

• Valuable: This is valuable because marketing experience is important in order to advertise an app to the public successfully.
• Rare: This isn't that rare; many people have marketing experience.
• Inimitable: This isn't inimitable because I could hire a marketing consultant.
• Non-substitutable: This is non-substitutable because other kinds of experience wouldn't be as valuable to make this app successful.

10. I already have a following

• Valuable: This is valuable because since I already have over 40,000 people following me, I could start by easily advertising the app to them and they would know it is trustworthy and download my app.
• Rare: This is rare because not many people who make apps already have an audience to target.
• Inimitable: This is inimitable because my app has to do with food and the people following me do so for the food pictures, so it is really the perfect storm.
• Non-substitutable: This is non-substitutable because I would probably not be able to advertise to the same amount of people successfully through any other source.

I think my top resource is the fact that I already have a following on Instagram. This definitely gives me a leg-up because I already have the perfect segment to target and they are all in one place. This is rare that this happens in app development.