Figuring Out Buyer Behavior No. 2

Alternative Evaluation: In my interviews, I learned a lot about customer needs and wants when it comes to my app. It seemed they would be unwilling to buy this app, and would only download it if it were for free. I explained that it was my original plan to offer the app for free, and make revenue from ads and sponsorships from restaurants. One of them suggested to maybe even take that a step farther and make the app downloadable for free, but have additional in-app purchases for new features, which people could buy if they are interested. I thought this was a great idea and potentially could make for another successful part of the app.

How/where do they buy: It was obvious to my interviewees that my app would be available for download on the App Store for iPhones or the Google Play store for Androids. They agreed that there would be no version of my product that would be sold elsewhere at this point.

Post-purchase evaluation: The people I interviewed all agreed that the most important part that would make them content with their choice to download is how well the app works. If they get suggestions for some restaurants that they are happy with, they will not regret downloading it. People would very quickly stop downloading it if they found out it did not work up to their standards. Also, they would need it to work better than their existing apps that search for restaurants in order to switch.

This segment was very helpful with their suggestions about alternative evaluation and I will definitely take their suggestions into account. My customers would not probably be willing to pay for the app, but they would be open to having in-app purchases available if they decide they want them. Also, they need to be sure the apps works up to their standards in order to download it.

Comments

  1. UnknownMarch 11, 2018 at 6:33 PM

    Hi Emily! I like the information you found here. I agree that not many people buy apps. It is tough to sell an app when so many identical apps are free. So, making your app free would be a big plus. In - app purchases are definitely the move. I am enjoying all the progress you are making on this app and can not wait to see where it goes.

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  2. UnknownMarch 11, 2018 at 9:15 PM

    Hi, Emily! Great job on this post! It seems you have put a lot of thought and time into this idea! If you need an app-tester, I've got your back! Just let me know when it's available for download! Ha ha! Seriously though, this is a super convenient idea that many people would benefit from and enjoy using!

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  3. zacMarch 11, 2018 at 11:33 PM

    Hey Emily, the information you gathered from the alternative evaluation seems very helpful for your further progress on your app. The insight that they would only download it if it works better than other apps and would not regret nor uninstall it unless it was satisfactory in doing what it was supposed to do helps confirm that people would invest their time into your app.

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