Create a Custom Avatar

My customer avatar would be a 22 year old woman who is an avid Instagram user. She lives in Miami and she works at a start-up. She lives with two roommates and she loves to eat out at new places every week. She has friends that live all over the country that love to come and visit her and she goes and visits them as well. She also loves to travel new places whenever she gets the chance. She likes a variety of genres of TV shows, but her favorites ones are Game of Thrones and The Office. She just bought her first car for herself: a white Volkswagen Tiguan. She's super social and makes friends wherever she goes. She doesn't have any kids, but she wants them someday. She has one Instagram account solely for her travels and one for her personal pictures, so she likes to take a lot of photos. She's really close with her family who also lives in Miami and she sees them often on weekends. She's a registered democrat but she's not very involved in politics. She loves to go to the movies with her friends at night after work.

I have a few things in common with my avatar: I use Instagram, I like to try new restaurants, I like to travel, we like the same TV shows, I'm a registered democrat, I have two Instagram accounts (one personal and one for my food blog), and I like to go to the movies. I don't think this is a coincidence because I fit into my segment as an ideal customer for my app, which isn't surprising since I was the one who felt the absence in the market for it and came up with the idea.



Comments

  1. zacMarch 18, 2018 at 10:54 PM

    Hey Emily, your customer avatar sounds like the perfect person for your service. It makes sense that you would be very close to your demographic audience for your food searching app. Interesting car choice for your avatar, I didn’t even know that was a Volkswagen model. I would presume that your custom avatar picture is similar to what you look like based off the similarities throughout.

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